잘 알려진{0}스웨덴 가구 소매업체인 IKEA는 3D 프린팅 기술을 사용하여 네덜란드, 스웨덴, 독일 및 스위스에서 주요 기술 직책을 채우는 것을 목표로 하는 최신 채용 캠페인을 홍보했습니다.
IKEA's latest "Taste the Future" campaign invites candidates to participate in a unique job interview and taste a plate of plant-based 3D printed Swedish meatballs, with the aim of appealing to a diverse range of digital professionals.
△ IKEA's plant-based 3D printed Swedish meatballs, the picture comes from IKEA
또한 IKEA는 2025년까지 모든 레스토랑에서 식물성 음식을 50%{1}}제공할 계획이라고 발표했습니다. 하지만 3D 프린팅 미트볼이 조만간 IKEA 지역 메뉴에 포함될지는 두고 봐야 할 일입니다.{1} .
Pascal Pauwels, IKEA Group Chief Information Officer, said: "IKEA is at the beginning of a journey to embrace data and technology to become more affordable, convenient and sustainable in an omni-channel environment where those with the imagination will play an important role in exploration. So we are looking for people who want to work together to create a better everyday life, and this event is a good opportunity to start a conversation."
3D 프린팅된 미트볼
IKEA's Swedish meatballs are a signature of their company's delicacy, and coupled with their reputation for 3D printing, there's a certain appeal to those less familiar with the technology that will undoubtedly interest candidates.
IKEA's recruitment campaign hopes to attract a variety of technical talent to fill the 150 positions offered across Europe. These 3D printed meatballs will be offered to selected candidates as part of IKEA's normal application and interview process.
Karen Rivoire, head of employer branding at IKEA, said: "We are looking for down-to-earth data scientists, architects of the future, web guardians, engineers and common sense creators who want to create a better everyday life for the less affluent majority."
△ 3D printed meatballs are part of IKEA's latest recruiting campaign, photo via IKEA
Speaking of the meatballs themselves, it was produced by a 3D food printer and reproduced the texture, taste and appearance of the original meatballs, but without the meat. This plant-based alternative was born out of IKEA's experimentation with new technology to make meatballs more sustainable.
Ikea is vague about the food 3D printing technology involved in making the meatballs, and it's unclear whether it leverages third-party technology and hardware or developed the technology in-house. It is considered more likely that third-party technology is used.
IKEA는 이미 레스토랑에서 식물성 미트볼과 전통 미트볼을 제공하고 있으며 2025년까지 매장에서 식물성 미트볼의 50%를 제공하겠다고 약속했습니다.{2}하지만 회사는 현재 계획이 없다고 밝혔습니다. 레스토랑 메뉴에 3D로 인쇄된{5}}미트볼을 넣습니다.
△ IKEA hopes that vegetarian 3D printing will attract the interest of a new generation of scientific and technological talents. The picture comes from IKEA
It's clear, at least for now, that 3D-printed meatballs are just a marketing gimmick for IKEA to attract the next generation of data and tech talent by getting eyeballs on this marketing campaign. What's more interesting, however, is that 3D printing technology is also booming, with mainstream brands using the technology as a hook at such events.
마케팅 캠페인에서 3D 프린팅의 주요 역할
Examples of additive manufacturing as a new or revolutionary technology being used for marketing purposes abound, including a recent advertising video by the British Heart Foundation. The foundation is funding the development of 3D-printed hearts to save children's lives, and the technology may be one of those mentioned at the recent "This Is Science" campaign, which called for donations to "turn sci-fi into reality" ".
물론 이 이벤트의 주의 사항은 실제 심장을 3D 프린팅하는 것이 아직 멀었다는 것입니다. 현재 이 분야에서 3D 프린팅의 배포는 환자 모델과 조직 공학 연구로 크게 제한됩니다.
△British Heart Foundation advertisement on the London Underground, photo by Michael Petch
Interestingly, behind the wave of 3D printing hype in 2013-2014, brands like Coca-Cola, Carolina Herrera, Louis Vuitton, Macy's, Netflix, Nike, and others adopted 3D printing in some ways as part of their omnichannel marketing strategies. The Ekocycle 3D printer, developed by Coca-Cola in 2014 in partnership with 3D Systems and musician Will.i.am, is a prime example, and 3D printers were added to Macy's back-office stores in 2015 as the retailer tries to attract The new millennial consumer demographic.
Armani는 Massivit 3D 프린팅 기술을 사용하여 대형 옥외 광고판에 3D 구조의 신발 한 켤레를 제작하고 광고판에 설치하여 2D 프린팅과 3D 프린팅을 결합하여 더 나은 광고 효과를 형성했습니다.
3D 프린팅이 광고 캠페인에 등장하는 것은 또 다른 과장된 물결이 곧 도래할 것이라는 신호입니까?
